Athletic Sports Group Privacy Policy

This Privacy Policy describes how Athletic Sports Group and its related entities (collectively, "ASG", "we", "us", or "our") collect, use, disclose, and protect personal information when you access or use our websites, applications, events, registration platforms, and services (the "Services"). By using our Services you agree to the practices described below.

1. Information We Collect

A. Information You Provide

• Account data: name, email, phone, address, date of birth, parent/guardian information, emergency contacts.
• Program registration: player details, team assignments, medical information voluntarily supplied by you, jersey sizing.
• Payment information: credit/debit card numbers and billing address (processed securely by third-party processors).
• Communications and uploaded content: emails, messages, photos, videos, surveys.

B. Automatically Collected Information

• Device & usage information: IP address, browser type, device identifiers, session duration, pages viewed.
• Cookies & tracking technologies: web beacons, pixels, session cookies, analytics tools.
• Approximate location information based on IP address.

C. Third-Party Sources

We may receive information from payment processors, league management systems, background-check providers, social platforms (if you connect), and partner organizations.

D. Sensitive & Minor Data

Parents/guardians provide personal data about minors for youth programs. We comply with COPPA and collect such data only with verifiable parental consent when required.

2. How We Use Personal Information

• Provide and operate the Services (registration, rostering, scheduling, communications).
• Process payments and related financial transactions.
• Communicate program updates, confirmations, and marketing (where permitted).
• Perform safety, compliance, and background checks.
• Analyze and improve Services through analytics and research.
• Comply with legal, tax, and regulatory obligations.

3. How We Share Information

We may share information with:

• Service providers (payment processors, hosting, email/SMS, analytics).
• Program partners (clubs, leagues, tournament operators) when necessary to provide Services.
• Legal authorities when required by law or to protect rights and safety.
• Business transfers in the event of merger, acquisition, or sale.
• Aggregated/De-identified data for research and insights.

4. Cookies & Tracking Technologies

We use essential, performance/analytics, functional, and marketing cookies. You may disable cookies in your browser but some features may not function properly.

5. Data Retention

We retain data only as long as necessary for active participation, legal obligations, safety, and recordkeeping. Youth data is deleted or anonymized when no longer needed unless required otherwise by law.

6. Data Security

We implement administrative, technical, and physical safeguards (encryption, access controls, PCI-compliant payment processing). No system is 100% secure; we maintain reasonable precautions to protect your data.

7. Your Privacy Rights

Depending on jurisdiction, you may have rights to access, correct, delete, or port your data, and to opt out of certain processing. For U.S. residents covered by state privacy laws (CCPA/CPRA, etc.) and EEA residents under GDPR, contact us to exercise these rights.

8. Children’s Privacy

Parents/guardians must create accounts for children under 13. We only collect the minimum data necessary for participation and honor parental requests to access, edit, or delete a child’s information.

9. International Transfers

Your data may be transferred to the United States and other countries where ASG or its service providers operate. We implement appropriate safeguards (e.g., SCCs) where required.

10. Data Breach Procedures

In case of a breach, we will investigate, mitigate harm, and notify affected individuals and authorities as required by law.

11. Links to Third-Party Sites

Our Services may link to external websites. ASG is not responsible for third-party privacy practices.

12. Changes to This Policy

We may update this policy periodically. Significant updates will be communicated via email or in-platform notices. Continued use after changes means acceptance.

13. Contact Us

Privacy Office
Email: privacy@athleticsportsgroup.com
Address: [Insert mailing address here]
Phone: [Insert phone number if desired]